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What is SEO (Search Engine Optimisation)

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An introduction to SEO (Search Engine Optimisation) is basically about increasing your website’s visibility in search results of the major search engines.

Writing an SEO friendly content can take your blog or your writing career to the next level. It takes many kinds of practice to write an optimized  SEO .article

In this article, we will try to learn more about what search engine optimization is and how to do SEO.

SEO stands for search engine optimization, which is the practice of driving organic search traffic to a website.

You are not paying for a top position through PPC campaigns as the keyword is organic, which means more conversions, more dollars. That’s why SEO plays an integral part in every website.

Fortunately, the digital era has made it possible to learn SEO on your own with the help of online courses and guides.

Basics of SEO?

People who run websites know the concept of SEO.

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So Remember, to follow these steps for achieving good SEO:

  • Creating and optimizing pages for users and search engines
  • Keywords with good search potential.
  • Website is accessible to both humans and search queries.
  • Build relevant links from other high-quality websites.
  • How to link other websites to your link

From now, you probably know what SEO means.

But do you know what you need to optimize is their design or writing or links or more of that?

Where here it is for you to know more about the guidelines of SEO.

Search engine optimization is the process of optimizin55g your online content so that top search engines can show it’s the ultimate result of a specific keyword as the full search.

In SEO, there’s you, the search engine, and the searcher. For example, if you have an article based on how to make a pumpkin pie, you want 90% of all search cases to show as a top result in Google to anyone who searches the word “pumpkin pie”.

  To make google likely to have your article included as their rip search results SEO is the magic for it.

Why is SEO important?

Why is SEO important?

People search lots of things in search engines, and this is likely to be important to you as an owner or an employee or as a business on how to leverage SEO to drive more traffic, leads, sales, and ultimately profit for your business.

As that traffic can be powerful for a business not only, it’s almost all traffic, but it has a lot of specific high-intent traffic.

People with commercial intent are standing up and saying they want to buy something you offer.

People searching for a particular thing related to your business are searching for all kinds of things that are only associated with your business as these represent more opportunities to connect with them and help with their answers to their questions and solve their problems and become a trusted resource for them.

How does SEO work?

Search engines such as Google and Bing use bots to collect the information from pages to pages and go from site to site and help them put in an index.

Search engines provide their users with the best service, which means delivering results on the search pages, which are high quality as well as what the searcher is searching for specific keywords or topics.  

The chances of getting potential customers are by engaging in SEO focused content for greater visibility and readability, which gives your SEO a better ranking at the top.

SEO-Friendly Content

Generally, the better content you put out there the higher the rank will be in Google, and SEO and content are closely linked like two sides of a coin. And it is good to rule to follow as you write for SEO.

There are more details to create a friendly content.

To create content for product and pages

 The content for your product and page should be quality with precise specifications.

The main aspect of the product pages should be able to convert browsers into customers and leads that can attract customers with your offers and benefits of your product.

The barametics homepage for example has high-quality content with outlining the product features and designed page.

For someone searching a product keyword such as forecasting software can show a lot of valuable content on this page but the main goal of this page is to sign up for a trial.

The conversions should your first choice when you makes product page content.

Create a high-quality blog content

People say content is king with its high-end quality but not many understand the type of useful content that gets published on blogs but no doubt creating content can yield you great ranking in Google.

Those who out effort on content marketing, get more traffic than others who don’t ins business and Hubspot is a living example of it as  it gets 350% traffic in its content marketing in a regular basis

You need to put excellent stuff constantly to succeed in search engine optimisation today and anything less will keep you out.

The latest stats of WordPress reveal that it hosts blogs over 70 million every month. Also, people publish their posts on Shopify, medium and others.

Importance of keyword research for SEO:

Keyword research for SEO is the purpose of performing the research to find phrases and keywords that users are searching on Google and other search engines.

Good keyword research follows some proves of the steps to accomplish all the goals and however, it is not a one and down process.

Making keyword research a regular habit can yield good growth of SEO.

By following these steps with these keyword research for a good SEO

  • Analyzing current keywords
  • Assess the competitive landscape
  • Formulate your goals
  • Expand your horizons
  • Prioritize your opportunities
  • Building your keyword wish list

Factors impacting SEO meaning and SEO Marketing

Now you know how SEO definition works, but you may be wondering how to do SEO based marketing and optimizing work.

The main factor of SEO marketing is that it works with proper implementation, which can help anyone to generate great results.

The factors that impact the search engine results rankings (SERP) are factors that include both on-page and off-page factors which are discussed below:

Factors affecting on-page and off-page SEO optimization

1.Content marketing

Content can be both attractive in search engines and help your organization better with visitors.

SEO meaning can be emphasized through your visual and written content.

It is more likely for search engines to rank your site higher on search engine results pages when you have quality relevant content pieces.

The secret to creating content that is optimized for both your sites and search engines is to develop a variety of types of content that are more relevant to your audience and well-written.

Similarly, the more engaging content you have on your website, the more your visitors are likely to spend quality time on your website and make a purchase.

Here are some of the types of content to improve your content offering and also your search rankings:

  • Creating niche content on social media
  • Blogging and posting articles
  • How to do a tutorial
  • Video and audio recording
  • E-books and white papers
  • Infographics

An important thing to consider for creating content for your site has SEO based phrases and keywords.

These words and phrases can be relevant for users searching for a particular product or service in search engines.

Chances of ranking high with content

Creating content around these keywords and phrases can improve your chances of ranking higher in search engines.

A factor that can impact your content is your search engine ranking on how fresh your content is. Freshness is nothing but posting new content on your site.

However, creating new content is not the only way to keep it fresh. By adding more recent information, updating posts, rewriting them to make them more effective over time can help to retain its position on search engine pages.

It takes time. And resources in creating content, but eventually it will pay off in the end.

Viewers need quality content for a better understanding of your organization and value the resources you provide them. Search engines love great content.

2.on-page SEO optimization

These are the things that you have complete control over your work and improve the on-page SEO factors that happen on your website by following the best practices of SEO. It goes to the deeper level HTML beyond the content marketing.

Some of the on-page SEO factors to improve your search ranking:

1.Title tag

The title tag should be 70 characters or less, including the keyword it focuses on your content and business name. The title tag on each page tells the search engine about your page.

2.Meta description

It tells the search engines a little bit of what your page is about. Human visitors use it for a better understanding of the page and its relevance.

Meta description includes the keyword and also provides enough details of the content to your readers.

3 Sub-headings

sub-headings makes the content easier for visitors and also helps to improve SEO. To have a better understanding of your content in search engines, you can use the H1, H2, and H3 tags.

4. Internal links

 To help search engines learn more about your site, you can build internal links or hyperlinks to other content on your site.

For example, if you are writing a post about the value of a specific product or service, you can link to the product in your blog post.

5. Image Name and ALT tags-

If you are using images on your website or within the blog content, you will also include your keyword in the image name. An alt tag helps to give your SEO definition, which will help search engines better index your images whenever a user performs an image search of a particular keyword.

Make sure that each piece of your content only focuses on one or two keywords as this will help your content to be more relevant and specific.

Google and other search engines will penalize your page if more attempt to use one keyword many times in your content.

It is essential to consider the site architecture as content plays a vital role in the search engine as it is a part of the optimization process on all your web pages to ensure SEO definition.

To better understand the content in the search engine, there are three things to keep in mind:

  • Building internal links between your pages
  • Creating sitemap
  • Submitting your sitemap to search engine

It is yet another concern when it comes to your site’s architecture. Whether your website is friendly or not, many consumers are searching for information and brands on their mobile devices.

Make sure that users can view, read, and navigate the website from their mobile device as not only it impacts the user experience, but it also affects the SEO optimization. SEO optimization

Off-page SEO is all about things that happen indirectly on your website. while optimizing your website is called on-page SEO which includes site structure, content, and speed optimizations off-page SEO is all about building the link, social media, and the local SEO.

Off-page SEO is more valuable to your website as the search engines tell the importance of your website to others on the web.

 Here are a few of the different off-page factors that can impact your search engine rankings:
  • Trust-It is an essential factor in a site’s Google ranking as it determines whether you have a legitimate site so that users can visit. One of the

A necessary way to improve trust is by building quality backlinks from sites that have authority.

  • Links- The popular way to build off-page SEO is through backlinks. Be careful as spamming sites with your link can quickly ban your site from search engines. Instead, take time to have a trusted relationship between your fans and influences that create quality content.
  • Social- Another important factor is social media with likes and shares. To boost your SEO, you need to look for quality content from influencers to publish as the more quality the content will be the more people are likely to share your content with others

You can improve your off-page SEO by creating quality content that others find valuable even when you don’t have control outside of your organization.

The more relevant and likely your content is by giving your SEO, meaning you are likely to catch the attention of more search engine users and others might likely share your content on social media.

So we have discussed SEO and how it works, so let’s break down even further with two different approaches that organizations take to optimizing their site for the search engines.

Although many use these tactics can work and  the idea of which is mostly subjective there is only one distinction you need to be aware of 

SEO techniques:

Black hat SEO vs White hat SEO

So on this page, we will get to know the difference between black hat SEO and white hat SEO.

What is white hat SEO?

White hat SEO refers to the correct ethical way of optimizing a site.

To have a more concrete idea of what it means a white hat strategy has three following criteria

1.It follows search engine guidelines

    White hat SEO follows google’s webmaster guidelines as it is widely accepted to define a proper way of optimizing a site.

       You are likely to follow the guidelines using white hat SEO if you don’t attempt to manipulate ranking with google’s algorithm.

2. Focus on human audience

White hat SEO involves making changes to the site that are beneficial to visitors.

If you consider google as a top priority, then it provides the users with the best possible results which make sense that it is an essential component of the “right” way to do SEO.

It involves improving the sites with their most effective strategies that a visitor can experience.

Thus high-quality publishing content and improving page load times improve the value that users get from a site while navigating with ease.

3.Taking a long-term approach

White hat SEO has a much more lasting impact than black hat SEO. As the strategies, it follows with google’s guideline is to create a positive user experience.

White hat SEO is more time and work-intensive than the black hat method.

White hat SEO uses strategies that are designed to improve the site with steady rankings for your target keywords.

It involves investing in content that can take years to generate its results.

It does not put you at risk for using tactics. Thus, the white hat is a more long term approach.

What is Black hat SEO?

Black hat SEO is the opposite of what white hat SEO does.

The following criteria can be classified as a black hat.

1.It violates search engine guidelines

 Black hat violates Google’s guidelines as they are directly referenced in guidelines that should not be used in many cases.

2.Manipulative tactic

    Black hat SEO relies on manipulative tactics on google’s algorithm to improve its rankings.

3.focus on quick wins

Strategies involved in black hat SEO are more focused on exploiting loopholes in google’s algorithm rather than improving them. And  While most of these tactics can produce results, many are short-lived.

That is because Google is improving its algorithm to provide the users with the best experience rather than allowing site owners who don’t offer excellent site experience.

The sites using black hat strategies are at significant risk of losing their rankings every time whenever any new algorithm is updated.

Black Hat vs White Hat SEO: what’s is the difference?

The most significant difference between these two approaches is that white hat SEO follows Google’s guidelines and improves its user’s experience while black hat SEO violates their policies.

White Hat SEO strategies:

  •      Provides relevant content
  • Has unique page titles
  • Well-labelled links
  • Standard HTML
  • Sentences with right spelling and grammar
  • Don’t deceive its users

Black Hat strategies:

  •    Provides duplicate content
  • Links from sites with different content
  • Cloaking the user to another page or site.
  • Invisible text and stuffed keywords
  • It Participates in affiliate programs without any sufficient value
  • Sneaky redirects
  • Sending automated queries to google

What is Grey Hat SEO?

This term although is a less common term to hear SEO’s referring to “grey hat ” tactics.

It is best to describe that lay between white hat SEO and black hat SEO.

They might be less risky but still hold potential consequences which google has explicitly defined as bad ones.

For example, tactics like creating doorway pages, building sites, and link submitting are all part of the ” grey hat.”

They are not acceptable to use and worth the risk.

Is Google Analytics an SEO  tool?

Many probably know that Google Analytics is a free digital tool used in more than half of the websites on the internet.

It is the only SEO analytics tool that evaluates the value of SEO in your business.

 Some of the high level performing SEO tools are ;

  • Data studio
  • Keyword Hero
  • Search console
  • Mozcast
  • Bing webmaster tool
  • Google Analytics
  • Google webmaster Tools

How SEO benefits your business

To attract potential customers to your sites and increase your conversion rates and ranking in search engines SEO is one of the best tools to have user-friendly and fast creating websites for a small business which can lead them to a higher position.


SEO tools are essential to consider as it helps to optimize a website for search engines.

Many tools differ in the scope of their function, yet they also analyze different SEO factors.

Hopefully, you have gained the knowledge of understanding the basics of SEO. You also consider that for everyday business in an online community an SEO strategy can help you stand out above your competitors.

By Mannat Raj

Let me introduce my self quickly,

I’m Mannat Raj

The part-time Blogger, Affiliate Marketer, and Entrepreneur.

I’m a 12-year-old part-time blogger. I love to do blogging and share knowledge with others.

I’m Indian and by qualification, I’m a student but a passionate blogger and affiliate marketer by heart.

Currently, I’m working on many other affiliate blogs and earning a decent amount of money online from that.

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