When everyone is putting their efforts into how to do On-page SEO, email outreach, broken link building, etc., Many are not finding attention to the underrated task, which is keyword research.
So let’s get to the point of learning about the complete guide to keyword research, and its tips.
What is keyword research?
The basis of any online marketing campaign should be keyword research.
The simple goal of keyword research is to identify famous words and phrases which can find out what your target audience is searching for, and it will rank those keywords In the search engine.
Keywords provide you with specific data that can answer your questions like:
- What are people searching?
- How many are searching for it?
- Which format do they want their information?
Is it essential to use keywords in research that everyone is thinking? Let us dive into the importance of using keywords in detail.
The primary purpose of using keywords in research is to help other researchers make their papers more relevant with keywords to get more citations.
Keywords are more important as it is the link between the people searching content and you providing the need for their content.
For example, if you are looking to search for an exotic place, and you might type like ” best exotic place.” into google.
Even though that phrase consists of more than one word, it is still a keyword. Keywords are mostly words or phrases which people type in search engines.
Benefits of Good Keyword Research:
I will be highlighting to you different reasons why researching your keywords can give you great benefits for a website, as campaigns online, or business.
1. Find New topics
Doing keyword research on finding new topics can help you expand your ideas.
Several different tools can give you ideas about what you need to sell or write if you have a topic or business in your mind.
2. Direction
keywords are no different when you are planning to start a business or a website.
Planning is a vital part of anything as it gives you more Focus and Direction.
For example, you may have an idea to write about a particular topic or sell a specific thing in business. But when you research for a specific item, you may find lists of keywords that people are interested in, and this will allow you to focus on the best topics around your niche.
3. Using Time Effectively
The process of planning the keyword research on your website or business can be time-consuming.
The best strategies for keyword research are to mark out all of your essential articles if you are writing or products that you are thinking about selling in a specific niche.
It is a great thing to do when you have finished your keyword research which gives you the details to know what you have needed.
It will save you time.
4.More traffic on your blog
The most advanced search engine is Google while doing keyword research as it will give you the overall exposure in search engines.
The other search engines like yahoo and bing follow suit once optimized in Google.
Once you have chosen the right keyword, you will be able to focus on its strategy of making it to the top search engines on google.
For example, when you type a keyword like a Dollhouse, you will find a list of keywords similar to the word like barbie and Ken dollhouse, which is the right word.
5.Target the right audience
To bring success, whether in your blog or business targeting the right audience is essential with your keywords.
For example, If you start a website about
” Football”
Writing articles about football may not going to please football fans even though they are similar topics.
It gives a clear idea of how important it is to target the right audience.
Good keyword research will keep your focus on the right audience.
6. More confidence in your skill
It takes time to focus and hone your skills as keyword research as practice makes a man perfect.
Understanding the dynamics of finding keywords takes practice which helps you to find the right keywords of your choice.
7.Understanding of the market while doing keyword research
Just like any new skill, you learn to understand what keywords go with which type of campaign can help in choosing keywords and pay you more when it’s listed at top search engines.
You will get to know the difference between PPC and SEO keywords when you do keyword research.
8. Steady growth in social media
People are more likely to share your content when you give them relevant keyword research as it helps them to get what they want. Your content is expected to be shared among other social media handles without your efforts, and your blog or website is likely to grow organically.
Social media such as Facebook and Twitter is where people intend to like, comment, and share your content which gives you much perspective of expanding your skills.
9. Getting customer insights
Do some background research if you are searching the keywords for your target audience as this will allow you to get much more information on customer insights.
Understanding the trend and customer behaviour can help you in your progress of writing valuable content and providing useful information to your customers.
You can use the Google trends tool, which gives you relevant keywords, and it’s all available to you when you are researching keywords.
Lists of keywords to understand first
Before you proceed to find keywords, you need to understand the types of each keyword available as it will be easy for you to pick up the right money-making keywords.
Types of keywords
1.Short tail keywords:
Short tail keywords are also called Generic keywords are board phrases people use while searching in search engines that have one or two words.
Their length makes them less specific than searches with more keywords.
The short tail keywords are difficult to rank, and most of the time, they don’t carry any user intention, which makes them challenging to monetize.
Examples of short-tail keywords are Games, WordPress, SEO
2.Mid-Tail Keyword:
A Mid-Tail keyword aims to balance between the high-ranking short-tail keywords and less competitive long-tail keywords.
For example, if a short-tail keyword is “cats” and a long-tail keyword is “adopt a cat”.
3.Long-tail keywords:
These are three or more specific phrases that most are likely to use and purchase when they are using a voice search.
The long-tail keywords are also called money-making keywords.
Long-tail keywords are important for SEO, and they have more conversion value and get less search traffic.
For Example for the long-tail keyword is ” Buy breathable running socks.” which is a four-letter word.
4.Seasonal keywords:
Seasonal keywords are simple phrases that are searched mostly at certain times of the year.
For example, Best blankets for kids, information about NFL playoffs are seasonal keywords.
5.Evergreen keywords:
Keywords that drive traffic to high-yielding landing pages and retain their relevance to any updates reformats are usually called evergreen; they will always be in the market when people search for the keywords.
If you are planning to start a website, you can look for evergreen keywords and build a niche around them.
6.Buyer keywords:
Keywords that are typed in search engines by users before their purchase of products or services is called buyer keywords.
These keywords are often used by advertisers, bloggers, and affiliate marketers.
These keywords are often traffic driven that converts well.
An example is a coupon, cashback, the best place to buy
There are three types of buyer keywords:
- Informational keywords-These keywords are often searched at the top of the funnel and have a variety of results such as “B2B marketing strategies.
- Navigational keywords-
People who have little knowledge about a product or service search for this kind of keyword. They know the details of the product but still want to know more about them on Google. Examples are iPhone x reviews, skincare reviews.
- Transactional keywords-
These keywords are essential to make money with affiliate marketing. These are the most expensive keywords to run in google ads. Transactional keywords are called buyer keywords as they are the final buying decision keywords in this funnel.
Examples are Where to buy a Samsung phone with 60GB, cheap hotel bookings.
7.Geo-targeted keywords:
These keywords focus on location as they lead the searchers with a set of results so that local businesses and companies are given priority in this ever-growing market or region.
For example, the North beach seafood restaurant can incorporate the names of nearby suburbs as geo-targeted keywords.
8.Trending keywords:
These keywords have a concise life as they come and disappear suddenly after a few days.
Trending keywords are often searched by people when something is happening around them.
For example Duke and Duchess of Cambridge visit to India, winner of Guinness world record
9.Product-oriented keywords:
These keywords are mostly related to specific brand offerings of a product or service.
These keywords are often searched by customers who are loyal to a particular brand.
Example: Kylie skin products, Philips kitchen appliances.
10.LSI keywords:
These are called Latent semantic Indexing keywords which are near related to your main keyword and add value to the content.
When you start to add keywords in an article, google can understand the intention of the item.
Google Ads Oriented Keywords
These keywords are used to match your ad to sites in the Google network, which helps to improve the performance of your ad and helps to avoid higher prices.
Here is the keywords from Google Ads perspective
- Broad match keywords
- Phrase match keywords
- Exact match keywords
Broad match keywords allow your ad to show people who are searching for a particular keyword or related topics. It is the default search setting of the Google Ads tool.
This keyword allows the ad to show anywhere within the synonym or closely related. Query.
Phrase match keywords only show when someone searches for the exact phrase or keyword which is matched with the ad.
Whether someone is searching for a “cat chain” or a “chain for cats” what they want remains the same; they’re looking for a cat chain.
How to do keyword research
There are ways to do the keyword research either manually or using a keyword research tool like Keyword Tool.
Whatever you choose, it is essential to take several steps to perform proper and thorough keyword research.
Step 1: Study your niche
It’s best to learn more about the topic before optimizing keywords to your page, which can give you out-of-the-box ideas to discover angles to your SEO strategy and marketing.
Here are a few ideas
- Talking to your customers and describing them about your company, product, or service and helping them to know better.
- Think from the buyer’s perspective about the brand’s offering.
- Get involved in online communities about your topic in forums and social media networks. Readout the instructions if you have any loopholes in your niche try to discuss them.
Step 2: Define your goals
Before your plan always begins the thoughtful questions to define your goal.
It Is important to define your goal as it will provide a direction in your SEO strategy and plan.
- Write down your goals
- Draw charts and document them.
- Direct and provide the framework for your top-level content and online marketing strategy
Step 3: Make a list of relevant topics
Try to break it down into smaller topics related to your brand that you want to rank on Google. As the target audience
Might be searching on Google.
Seed keywords or focus keywords are important for keyword research and the foundation of the brand.
It is easier to search for the seed keyword of your brand or product by offering a simple and brainstorming to people searching for it on google.
Step 5: Use right keyword research tools
Using the right keyword research tool helps to avoid getting bogged down with many keywords and helps to gain perspective for your content.
All you need to have is an option for further search terms.
One option is to use Google keyword planner, and the other one is the keyword tool.
Google keyword planner only gives approximate search volumes, whereas the keyword tool gives you more details and helps you narrow down in the right direction.
Step 6: Study the search intent
Search intent is defined as the reason behind why people search for a specific item.
Google’s machine learning algorithms compare search terms with user queries to learn more about the search intent.
Step 7: Identify long-tail keywords
Usually, seed keywords are often shorter search terms related to your brand’s topic. At the same time, long-tail keywords are more descriptive related to your brand’s small issues. Long-tail keywords are far easier compared to seed keywords.
Step 8: finding your competitors
Doing keyword research is not only enough as you need to be aware of what your competitors are doing. The more you understand the landscape of the industry, the better it will be for SEO.
The paid version of keyword tool pro has a competitor analysis function the same as the key in the URL of your competitor into the search box and results will include the keyword that the pages have ranked for.
These steps will give you insights for you to craft a good content and SEO strategy.
Recommended plugins for doing the SEO with keywords
WordPress is well known for being SEO friendly—a few add-ons of WordPress SEO plugins to choose to reach out to the next level.
Below are some of the WordPress plugins that can help your site to turn into an SEO powerhouse. These plugins will improve your chances of SEO success.
1.Yoast SEO
This is the most popular SEO plugin on WordPress for a reason.
If you want your WordPress SEO to be improved, you can create good content by optimizing your site.
In this plugin, you can have many features such as
- Page analysis tool
- Technical WordPress search engine optimization
- XML sitemaps functionality.
2.All in One SEO pack
This WordPress plugin has been providing webmasters with easy use too many SEO-related challenges.
The most significant benefit of this plugin is that if you can read and input the data in the right field, then you can use this plugin.
3.Google XML sitemaps
With this Google XML sitemaps plugin, it is easier for search engines to index in the blog when a sitemap is generated automatically.
Once you create a sitemap with settings, these plugins will automatically update everything and every content in your sitemap.
The Google XML sitemaps plugin efficiently does everything from a sitemap creation tool.
4.Broken link checker
When you are creating more content, it isn’t easy to manage the blog.
This is where these tools are used in checking your content for broken links and missing images.
This plugin can keep an eye on your website notifying you of any broken links.
Some of the features include
- Ability to monitor links in posts, pages, and comments.
- Detect any link that doesn’t work.
- Prevent the search engines following any broken links.
5.Google Analytics by MonsterInsights
These insights provide the ability to review your analytics data from your WordPress dashboard. Google analytics has access to outbound and internal link tracking to both demographics and interest reports. It can use a universal tracking code.
How to Make Money with the Keywords
Here are the steps:
- Write In-depth blog posts
Once you can find the right keywords and write a great blog post, it becomes easy to monetize those keywords.
Content writing In-depth blog posts is the key to making money.
2. Writing review posts
People reading review blog posts are half into the buying stage, as explained in navigational keywords that people looking at the study are ready to purchase the products they are just having a final. Look at the review.
3. Identify the User Search intend by satisfying their needs
Understanding the psychology of your reader can bring out their pain, happiness, sorrow, status, and other buying and selling decisions which can be easier for you to write content around them and satisfy their needs.
Tools for determining the value of a keyword
Tools that can help to make great additions to your keyword arsenal:
- Moz Keyword Explorer
In this Explorer, we can get information like monthly search volume and SERP features that are ranking the term. The tool extracts search volume data by using live clickstream data.
- Google Keyword Planner
Google’s Adwords keyword planner is the typical starting point for SEO keyword research. It restricts data volume by lumping keywords together into the extensive search volume buckets.
- Google Trends- Google keyword trend tool is excellent at finding seasonal keyword fluctuations.
- Answer the public-It is commonly searched for questions around a specific keyword. You can use this tool with another free tool.
- SpyFu Keyword Research Tool-It provides some impeccable competitive keyword data.
Conclusion
Finding the right keywords is not as difficult as it seems, but if you select the right keywords in your article, you can see success soon. You need to find the right approach to find the keywords to rank. You can use as many free tools as mentioned in this article.
